A landing page is a web page specifically created to acquire conversions through traffic that comes in via paid search. Our front-end developers and copywriters collaborate to produce high-quality landing page design; this includes the persuasive copy with calls to action and the perfect placement of contact forms or relevant information. The goal of any landing page should be to convert users into paying customers.

Landing pages are designed to compel a user to take a specific action, such as volunteering their contact information or making a purchase. For the purpose of online marketing, a home page wouldn’t qualify as a landing page since it isn’t designed to convert traffic from a specific marketing campaign. With great landing page design, businesses could see a significantly better ROI on their next digital marketing campaign.